The recreational marijuana shop in Wareham reduced its hours, just one week in, as the store begins to assess its long-term needs following a busy opening week.
Verilife, one of five recreational marijuana shops open in Massachusetts, began operating from noon to 5 p.m., seven days a week, on Dec. 28, one week after it opened for recreational sales. It had initially planned to be open from 10 a.m. to 7 p.m. daily, but the company had to make adjustments as they assessed the opening rush, said Kate Walden, communications director for PharmaCann, Verilife’s parent company.
“As we go along, we’re just kinda trying to figure out the rhythm,” Walden said.
The goal of reducing the store’s hours, Walden said, is to create a manageable workload for employees while also fostering a good experience for customers. The store is currently serving between 54 and 80 customers an hour.
During the first week, customers reported waiting anywhere from 45 minutes to two hours, depending on the time of day.
“Shortened hours seemed counterintuitive to that, but they’re going to have the best service possible if they come to us in those hours, 7 days a week,” Walden said.
When the store initially opened for recreational sales on Dec. 21, many of the store’s 15 employees were working overtime to handle the rush of customers, Walden said. Twelve of the employees are currently full-time, and three are part-time. Six more are in training.
During the first week in Wareham, employees from some of the company’s other dispenaries — located in Illinois, Maryland, and New York — were also in Wareham to assist with crowd control.
Walden said the Wareham store plans to continue with its reduced hours, even after the six new employees begin working.
“We’ll continue to monitor demand and make changes where we see opportunities,” Walden said.Felicia Gans can be reached at email@example.com. Follow her on Twitter @FeliciaGans.