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Gisele gets personal in new ‘Good Morning America’ interview

How does Gisele Bundchen explain to her kids that she and her husband, Tom Brady, are two of the most recognizable celebrities in the world?

By turning the spotlight on the important work that other people do.

In an exclusive interview with “Good Morning America” anchor Robin Roberts, the supermodel mom talks about how gingerly she approaches the subject of fame with her kids, Benjamin, 8, and Vivian, 5.

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In the segment, airing Tuesday, Bundchen, 38, reveals an early-morning conversation she had with Ben when he asked, “Mom, what’s a celebrity?”

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The question seemed to catch her a bit off-guard.

“I’m like, ‘Oh. Interesting 7 a.m. conversation,’ ” she tells Roberts, laughing. “I said, ‘You know, a celebrity is — is simply someone that has a job that is more public than other jobs. You know, it’s like — like — you know, it’s like daddy, for example. You know, he gets — he goes and he plays football.’ Because I thought that’s what it was coming from. Because, you know, we live in Boston, and maybe someone had said something.”

Bundchen goes on to tell Roberts that she explained to her son that some jobs are simply more visible than others, emphasizing that that doesn’t make the high-profile jobs more important than the others — like teachers, doctors, or scientists.

“There are so many incredible people that are doing incredible things in the world,” she continues. “And they’re just — and their . . . their job is simply just not visible. That’s why — they’re not called a celebrity. But in my view, I think they are.”

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The rare television sit-down coincides with the release of Bundchen’s new book, “Lessons: My Path to a Meaningful Life,” which hits bookstores Tuesday. For years the world’s highest-paid supermodel, she delves into personal stories and challenges that have helped determine the course of her life and career.

“Uncovering stories deep inside of me made me feel vulnerable and emotional, but through facing my shadows and insecurities I learned how to accept and love myself in a deeper way,” she wrote on Instagram when the cover image of the book was released in July.

“GMA” has been teasing the interview for several days, and from those snippets of video, it looks as if the talk veers into emotional territory.

In a recent interview with People, Gisele disclosed that she struggled with panic attacks and even thoughts of suicide. The anxiety, along with other fears — of enclosed spaces, for example — left her feeling “powerless.”

After a doctor prescribed medication to deal with her issues, Bundchen says she decided to reinvent her life in a way that would focus on physical and emotional health. Today she meditates, does yoga, and follows a healthy eating program — one that has clearly influenced her Patriots QB husband, who’s still crushing it on the field at 41.

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The changes have also raised her awareness of environmental issues. Proceeds from sales of the book will go to Project Agua Limpa, to “protect water sources for future generations,” she said.

Hayley Kaufman can be reached at hayley.kaufman@globe.com.