Olivia Culpo has signed with Designer Shoe Warehouse (better known as DSW) as its first-ever “style ambassador.” In this new role she’ll be showing off her personal selections of various shoes and outfits that go with them, which will be promoted across the footwear retailer’s social media channels and to Culpo’s vast legion (1.7 million!) of Instagram followers. Her first picks, which were unveiled April 19, included minimalist sandals, block heeled booties, and (our personal fave) classic white Adidas sneakers.
The actress, model, and professional fashionista also has a new movie coming out, and she’s about to open a restaurant in North Kingstown, R.I. We spoke with Culpo by phone and talked about her relationship with Patriots wide receiver Danny Amendola, the new restaurant that she’s opening with her dad, and her new job as DSW’s first-ever “style ambassador.”
Q. So tell us about your new role as DSW’s style ambassador.
A. I’m really excited for the collaboration. . . . I’m going to be able to translate what I think are the most important trends at a moment.
Another exciting thing about DSW is that it’s just so accessible for everybody. There’s so many stores . . . more than 500 . . . and they’re also online.
Q. Going off the topic of shoes for a moment, we heard you and Danny Amendola were at Coachella over the weekend. What was that like?
A. We were there on Saturday and Friday night, so we saw a lot of different bands . . . Bon Iver, Future, Lady Gaga was there, Radiohead, The XX.
Q. Any favorites?
A. Everything was so different, I think it just depends on the mood or the time of day. But I really loved Bon Iver, I thought he was really good live. I think that’s one of the most interesting parts about seeing anybody live, is if their live performance is in line with their recorded performance.
Q. You come from a musical family.
A. I do, yeah. I grew up playing the cello at Boston Youth Symphony Orchestra and also the Rhode Island All-State Orchestra, Rhode Island Philharmonic Youth Orchestra. . . . I went to band camp every summer. . . . My mom also plays with the Boston Pops and the Boston Symphony so I grew up with Keith Lockhart, he’s a really good family friend. I went to the summer camp he directs, called Brevard, every summer growing up.
Music is definitely a huge part of my upbringing, and a lot of it took place in Boston, which is special to me. Every time I pass Boston University campus I think of when I would go there every Sunday . . . all the way from Rhode Island, and getting there with my mom, my dad, my brothers. . . . We’d all make like a family trip out of it . . . and I would have to be at orchestra for hours and hours.
Q. So where do you live now? Are you on the East or West Coast?
A. I have a house in LA, but I’m back and forth because my family still lives in Rhode Island. I’m opening a restaurant with my dad and cousin in Rhode Island called the Back 40, and that will be opening in one month. My dad owns a lot of restaurants in Boston. . . . I think this is the sixth restaurant that he’s opening, and I’m really happy to be a part of it with him. It’s my first restaurant venture.
Q. What’s it like watching Danny play on the field?
A. It depends on the team they’re playing against, and if they’re winning or losing, and what the stakes are at the moment.
Q. Are you a big football fan?
A. I’m a huge football fan. . . . the Patriots are definitely a big part of our Sundays. I’ve been watching the Patriots since I was a little girl with my family and friends, and every Sunday it’s the time where we can get together and cook and laugh. It’s just as much about the game as it is about spending time with each other, and I’m really grateful for that.
Q. So how did you and Danny meet?
A. Umm. . .
Before she could answer, a publicist breaks into our conversation and ends the interview. A woman’s voice says, “I think that’s enough” and tells us we’re out of time.
Sorry. . .