Business & Tech

A Reebok romper for men? It’s happening.

Reebok announced that it’s unleashing the ReeRomp, a romper built for bros.

Reebok

Reebok announced that it’s unleashing the ReeRomp, a romper built for bros.

And just like that, the male romper goes mainstream.

A male version of the one-piece summer-weight suit of shorts and short sleeves called the RompHim was widely mocked online this week after a startup’s crowdfunding campaign went viral.

Advertisement

But on Thursday, the trend got serious. Reebok, the sporting goods giant based in Canton with a knack of tapping into trending topics, said it is unleashing one of its own.

And no, company officials promise, this is not a joke.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Advertised for $89, the ReeRomp could be seen in sketches on Reebok’s website, where it is described as “a one piece silhouette to keep your street-style look on-trend.”

“Built for bros, the ReeRomp will keep you cool in more ways than one,” Reebok said in its description. “Embrace the season’s coolest new trend, perfectly paired with Classic Leathers.”

ROMPHIM

A kickstarter fund was created by a company called Romphim, declaring that it “just might be the start of a fashion revolution.”

Reebok did not immediately respond to questions about how long the style has been in the works, or whether the RompHim’s popularity online spurred Reebok to release its own style.

Advertisement

The company does have some recent history of being cheeky. Just last month, it created a page for $425 sweaty T-shirts, a tongue-in-cheek play on $425 mud-stained jeans from Nordstrom. In November, shortly after the election, Reebok took to Twitter to offer new sneakers to consumers who had disposed of their New Balance shoes in protest of the Boston-based company’s praise of President Trump’s trade policies.

But unlike the ReeRomp, Reebok didn’t actually bring a product to market. Then again, there might just be a market for this one: The RompHim folks have already raised nearly $250,000 on Kickstarter.

The ReeRomp won’t be available for 32 days, Reebook said, and its site did not make a pre-order option available.

So who’s going to get in on the trend next? Tom Brady?

Adam Vaccaro can be reached at adam.vaccaro@globe.com. Follow him on Twitter at @adamtvaccaro.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com