To me, the Golden Globes are pretty ridiculous when it comes to who wins. The non-peer voters — the 90 or so freelance journalists of the Hollywood Foreign Press Association — have a long history of making absurd and misguided choices. Maybe their movie choices do have a little meaning, since they can send movies (such as “Three Billboards Outside Ebbing, Missouri”) into Oscar season with some buzz. Maybe not. The TV awards are just completely superfluous.
But the Golden Globes telecast has become a thing — an opportunity to promote movies and TV shows, to keep the high-priced red carpet in business, and to gawk at stars when they’re in a relatively social setting. It’s a big, happy, long, tedious entertainment infomercial.
The ratings are in, however, and they show the Globes, like most other awards telecasts, are drawing fewer viewers. This year’s event, hosted by Seth Meyers, dropped 5 percent from 2017 in total audience, with an average of 19 million viewers. It also dropped 11 percent from 2017 in the important 18-49 demo — a six-year low.Matthew Gilbert can be reached at firstname.lastname@example.org. Follow him on Twitter @MatthewGilbert.